Azalea

Practical, emotional and spiritual support offered to to women sexually exploited through prostitution through weekly drop-in, outreach, and be-friending sessions.

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Activities & Mission

Practical, emotional and spiritual support offered to to women sexually exploited through prostitution through weekly drop-in, outreach, and be-friending sessions.

Areas of Operation

Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.

Local Authority

Luton

Financial Information

Latest Income

£598,354

Latest Expenditure

£632,127

Financial Efficiency

Program Ratio 105.2%

% of income going directly to charitable activities

Higher than 82% of UK Beneficiary group charities with income £100K to £1M (sample: 3459). How is this calculated?

Overall Efficiency 99.6%

% of expenditure going to programs (vs overhead)

Higher than 60% of UK Beneficiary group charities with income £100K to £1M. How is this calculated?

Administrative Ratio 0.7%

Overhead (fundraising + governance) as % of total expenditure

Lower overhead than 66% of UK Beneficiary group charities with income £100K to £1M. (Lower overhead is generally read as more efficient.) How is this calculated?

Latest Financial Breakdown

Income Sources

Donations & Legacies £258,589

Charitable Activities £331,917

Other Trading £2,930

Investments £4,918

Other Income £0

Expenditure Categories

Charitable Expenditure £629,476

Raising Funds £2,651

Governance £1,530

Grants to Institutions £0

Other Expenditure £0

Financial Trend

Annual Returns

As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2025.

One or more years show a significant change in income (over ±100%) compared with the prior year. This usually reflects a merger, transfer of activities, restated accounts, or a one-off legacy — not necessarily a real change in operating scale. See the methodology for context.

The Commission record shows this related event on the register:

Asset transfer in in 2025 — Azalea (organisation 4038388)

Financial Year	Income	Expenditure	Charitable Spending	Net Assets	Reserves	Staff
2025	£598,354	£632,127	£629,476	£275,665	£152,391	15 / 45
2024	£530,251	£505,469	£477,861	£309,438	£176,530	13 / 35
2023	£417,955	£399,481				0 / 27
2022	£10,110	£7				0 / 0
2021	£0	£0				0 / 0

Staff column shows: Employees / Volunteers

Frequently asked questions about Azalea

What does Azalea do?

Practical, emotional and spiritual support offered to to women sexually exploited through prostitution through weekly drop-in, outreach, and be-friending sessions.

How much income did Azalea report in 2025?

Azalea reported total income of £598k and reported expenditure of £632k for the financial year ending 2025, based on the most recent annual return filed with the Charity Commission.

How efficient is Azalea?

Azalea has a program ratio of 105.2%, meaning that share of its income goes directly to charitable activities. This is higher than 82% of UK Beneficiary group charities with income £100K to £1M (sample of 3459 charities). See our methodology for how this is calculated.

When was Azalea registered as a charity?

Azalea was registered with the Charity Commission for England and Wales on 21 July 2020 as charity number 1190508. It has been registered for 6 years.

Who runs Azalea?

Azalea is governed by a board of 5 trustees. The chair of trustees is Gerard Van der Westhuyzen. Trustees are legally responsible for the charity's governance and are listed in full on its profile.

Where does Azalea operate?

Azalea operates in Luton, as recorded in its Charity Commission filing.

Is Azalea a registered charity?

Yes — Azalea is a registered charity in England and Wales, charity number 1190508.