The Purple Elephant Project
For the public benefit to preserve and protect good health among children and young people aged 0-16 resident in the Greater London area who have been affected by traumatic life experiences, attachment or developmental trauma, in particular but not exclusively, by providing subsidised Play Therapy and other therapeutic services, emotional support and training to parents, carers and school staff
Activities & Mission
For the public benefit to preserve and protect good health among children and young people aged 0-16 resident in the Greater London area who have been affected by traumatic life experiences, attachment or developmental trauma, in particular but not exclusively, by providing subsidised Play Therapy and other therapeutic services, emotional support and training to parents, carers and school staff
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Region
Financial Information
Financial Efficiency
Higher than 58% of UK Beneficiary group charities with income £100K to £1M (sample: 3459). How is this calculated?
Higher than 37% of UK Beneficiary group charities with income £100K to £1M. How is this calculated?
Lower overhead than 35% of UK Beneficiary group charities with income £100K to £1M. (Lower overhead is generally read as more efficient.) How is this calculated?
Latest Financial Breakdown
Income Sources
Expenditure Categories
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2024.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2024 | £624,736 | £614,478 | £588,777 | £75,248 | £65,323 | 6 / 7 |
| 2023 | £518,045 | £497,622 | £461,766 | £64,990 | £67,368 | 3 / 15 |
| 2022 | £408,808 | £402,139 | 0 / 2 | |||
| 2021 | £316,961 | £318,268 | 0 / 4 | |||
| 2020 | £203,324 | £164,119 | 0 / 4 |
Staff column shows: Employees / Volunteers
Frequently asked questions about The Purple Elephant Project
What does The Purple Elephant Project do?
For the public benefit to preserve and protect good health among children and young people aged 0-16 resident in the Greater London area who have been affected by traumatic life experiences, attachment or developmental trauma, in particular but not exclusively, by providing subsidised Play Therapy and other therapeutic services, emotional support and training to parents, carers and school staff
How much income did The Purple Elephant Project report in 2024?
The Purple Elephant Project reported total income of £625k and reported expenditure of £614k for the financial year ending 2024, based on the most recent annual return filed with the Charity Commission.
How efficient is The Purple Elephant Project?
The Purple Elephant Project has a program ratio of 94.2%, meaning that share of its income goes directly to charitable activities. This is higher than 58% of UK Beneficiary group charities with income £100K to £1M (sample of 3459 charities). See our methodology for how this is calculated.
When was The Purple Elephant Project registered as a charity?
The Purple Elephant Project was registered with the Charity Commission for England and Wales on 19 November 2019 as charity number 1186434. It has been registered for 7 years.
Who runs The Purple Elephant Project?
The Purple Elephant Project is governed by a board of 6 trustees. The chair of trustees is Alison Newman. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does The Purple Elephant Project operate?
The Purple Elephant Project operates in London, as recorded in its Charity Commission filing.
Is The Purple Elephant Project a registered charity?
Yes — The Purple Elephant Project is a registered charity in England and Wales, charity number 1186434.
Details
Chase Bridge School
Kneller Road
TWICKENHAM
TW2 7DE
Registry Information
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Major UK charities in the same primary sector, drawn from the curated priority cohort.
Trustees
Also governs 1 other charity
Sectors & Classifications
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated