We Are Purposeful
Also known as: Purposeful Productions
Purposeful is a movement building hub for adolescent girls. Our strategic areas support girls and their allies to remake the world for themselves by insights and influencing; convening and micro-grants; media and communications. This integrated strategy creates a ground-swell of girls who can access and imagine new possibilities for themselves and their communities.
Activities & Mission
Purposeful is a movement building hub for adolescent girls. Our strategic areas support girls and their allies to remake the world for themselves by insights and influencing; convening and micro-grants; media and communications. This integrated strategy creates a ground-swell of girls who can access and imagine new possibilities for themselves and their communities.
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Country
Financial Information
Financial Efficiency
Higher than 17% of UK Beneficiary group charities with income over £10M (sample: 685). How is this calculated?
Higher than 81% of UK Beneficiary group charities with income over £10M. How is this calculated?
Lower overhead than 26% of UK Beneficiary group charities with income over £10M. (Lower overhead is generally read as more efficient.) How is this calculated?
Latest Financial Breakdown
Income Sources
Expenditure Categories
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2024.
One or more years show a significant change in income (over ±100%) compared with the prior year. This usually reflects a merger, transfer of activities, restated accounts, or a one-off legacy — not necessarily a real change in operating scale. See the methodology for context.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2024 | £12,065,000 | £8,423,080 | £8,412,440 | £16,542,160 | £10,196,160 | 32 / 0 |
| 2023 | £6,074,000 | £6,767,000 | £6,765,000 | £13,663,000 | £11,216,000 | 30 / 0 |
| 2022 | £15,675,000 | £5,369,000 | £5,367,000 | £15,537,000 | £13,867,000 | 32 / 0 |
| 2021 | £5,719,000 | £4,598,000 | £4,598,000 | £3,482,000 | £923,000 | 30 / 0 |
| 2020 | £4,591,000 | £4,191,000 | £4,190,000 | £2,361,000 | £2,361,000 | 35 / 0 |
Staff column shows: Employees / Volunteers
Frequently asked questions about We Are Purposeful
What does We Are Purposeful do?
Purposeful is a movement building hub for adolescent girls. Our strategic areas support girls and their allies to remake the world for themselves by insights and influencing; convening and micro-grants; media and communications. This integrated strategy creates a ground-swell of girls who can access and imagine new possibilities for themselves and their communities.
How much income did We Are Purposeful report in 2024?
We Are Purposeful reported total income of £12.06m and reported expenditure of £8.42m for the financial year ending 2024, based on the most recent annual return filed with the Charity Commission.
How efficient is We Are Purposeful?
We Are Purposeful has a program ratio of 69.7%, meaning that share of its income goes directly to charitable activities. This is higher than 17% of UK Beneficiary group charities with income over £10M (sample of 685 charities). See our methodology for how this is calculated.
When was We Are Purposeful registered as a charity?
We Are Purposeful was registered with the Charity Commission for England and Wales on 21 October 2016 as charity number 1169844. It has been registered for 10 years.
Who runs We Are Purposeful?
We Are Purposeful is governed by a board of 7 trustees. The chair of trustees is Maheen Kaleem. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does We Are Purposeful operate?
We Are Purposeful operates across 2 areas: Sierra Leone and United States.
Is We Are Purposeful a registered charity?
Yes — We Are Purposeful is a registered charity in England and Wales, charity number 1169844.
Details
Blue House Yard
5 River Park Road
Wood Green
London
Registry Information
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Major UK charities in the same primary sector, drawn from the curated priority cohort.
Trustees
Sectors & Classifications
Also Known As
- Purposeful Productions
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated