A New Direction London Limited
The advancement of education by promoting, improving and developing creative learning and access to creative and cultural resources in schools, communities, Local Authority and organisations supporting education.
Activities & Mission
The advancement of education by promoting, improving and developing creative learning and access to creative and cultural resources in schools, communities, Local Authority and organisations supporting education.
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Region
Financial Information
Financial Efficiency
Higher than 72% of UK Education charities with income £1M to £10M (sample: 2063). How is this calculated?
Higher than 54% of UK Education charities with income £1M to £10M. How is this calculated?
Lower overhead than 52% of UK Education charities with income £1M to £10M. (Lower overhead is generally read as more efficient.) How is this calculated?
Latest Financial Breakdown
Income Sources
Expenditure Categories
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2025.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2025 | £2,632,469 | £2,680,687 | £2,661,022 | £672,878 | £590,216 | 28 / 0 |
| 2024 | £2,451,106 | £2,715,750 | £2,686,110 | £721,098 | £547,916 | 31 / 0 |
| 2023 | £3,238,396 | £3,211,714 | £3,174,818 | £985,742 | £441,934 | 36 / 1 |
| 2022 | £3,205,614 | £3,414,703 | £3,377,735 | £959,060 | £501,079 | 33 / 0 |
| 2021 | £2,871,759 | £2,856,889 | £2,811,968 | £1,168,149 | £518,243 | 29 / 0 |
Staff column shows: Employees / Volunteers
Frequently asked questions about A New Direction London Limited
What does A New Direction London Limited do?
The advancement of education by promoting, improving and developing creative learning and access to creative and cultural resources in schools, communities, Local Authority and organisations supporting education.
How much income did A New Direction London Limited report in 2025?
A New Direction London Limited reported total income of £2.63m and reported expenditure of £2.68m for the financial year ending 2025, based on the most recent annual return filed with the Charity Commission.
How efficient is A New Direction London Limited?
A New Direction London Limited has a program ratio of 101.1%, meaning that share of its income goes directly to charitable activities. This is higher than 72% of UK Education charities with income £1M to £10M (sample of 2063 charities). See our methodology for how this is calculated.
When was A New Direction London Limited registered as a charity?
A New Direction London Limited was registered with the Charity Commission for England and Wales on 8 October 2008 as charity number 1126216. It has been registered for 18 years.
Who runs A New Direction London Limited?
A New Direction London Limited is governed by a board of 11 trustees. The chair of trustees is Arfa Butt. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does A New Direction London Limited operate?
A New Direction London Limited operates in London, as recorded in its Charity Commission filing.
Is A New Direction London Limited a registered charity?
Yes — A New Direction London Limited is a registered charity in England and Wales, charity number 1126216.
Details
Good Growth Hub
1-28 Echo Building
East Bay Lane
London
E15 2SJ
Registry Information
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Major UK charities in the same primary sector, drawn from the curated priority cohort.
Trustees
Also governs 1 other charity
Also governs 1 other charity
Sectors & Classifications
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated