Association For Improvements In The Maternity Services
Also known as: The Association for Improvements in the Maternity Services, Aims
AIMS is a volunteer run charity campaigning on maternity issues and providing birth information and support via helpline, website and publications. We believe that women should be supported to make informed decisions about what is right for them when they are pregnant, giving birth and when feeding and caring for their baby, and work towards making this a reality for all families in the UK
Activities & Mission
AIMS is a volunteer run charity campaigning on maternity issues and providing birth information and support via helpline, website and publications. We believe that women should be supported to make informed decisions about what is right for them when they are pregnant, giving birth and when feeding and caring for their baby, and work towards making this a reality for all families in the UK
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Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
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Financial Information
Financial Efficiency
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2025.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2025 | £21,103 | £24,210 | 0 / 88 | |||
| 2024 | £26,523 | £30,923 | 0 / 65 | |||
| 2023 | £19,894 | £31,487 | 0 / 52 | |||
| 2022 | £29,744 | £27,248 | 0 / 50 | |||
| 2021 | £43,508 | £31,739 | 0 / 65 |
Staff column shows: Employees / Volunteers
Frequently asked questions about Association For Improvements In The Maternity Services
What does Association For Improvements In The Maternity Services do?
AIMS is a volunteer run charity campaigning on maternity issues and providing birth information and support via helpline, website and publications. We believe that women should be supported to make informed decisions about what is right for them when they are pregnant, giving birth and when feeding and caring for their baby, and work towards making this a reality for all families in the UK
How much income did Association For Improvements In The Maternity Services report in 2025?
Association For Improvements In The Maternity Services reported total income of £21k and reported expenditure of £24k for the financial year ending 2025, based on the most recent annual return filed with the Charity Commission.
When was Association For Improvements In The Maternity Services registered as a charity?
Association For Improvements In The Maternity Services was registered with the Charity Commission for England and Wales on 14 July 2014 as charity number 1157845. It has been registered for 12 years.
Who runs Association For Improvements In The Maternity Services?
Association For Improvements In The Maternity Services is governed by a board of 8 trustees. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does Association For Improvements In The Maternity Services operate?
Association For Improvements In The Maternity Services operates across 3 areas: Northern Ireland, Scotland and England And Wales.
Is Association For Improvements In The Maternity Services a registered charity?
Yes — Association For Improvements In The Maternity Services is a registered charity in England and Wales, charity number 1157845.
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Registry Information
Trustees
Also Known As
- The Association for Improvements in the Maternity Services
- Aims
Data & trust
- Register data refreshed
- 19 October 2026
- Methodology
- How metrics are calculated