Choose Love
Also known as: Help Refugees
In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement.
Activities & Mission
In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement.
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Show all 28 areas of operation Hide areas of operation
Financial Information
Financial Efficiency
Higher than 8% of UK Beneficiary group charities with income over £10M (sample: 685). How is this calculated?
Higher than 19% of UK Beneficiary group charities with income over £10M. How is this calculated?
Lower overhead than 12% of UK Beneficiary group charities with income over £10M. (Lower overhead is generally read as more efficient.) How is this calculated?
Latest Financial Breakdown
Income Sources
Expenditure Categories
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2025.
One or more years show a significant change in income (over ±100%) compared with the prior year. This usually reflects a merger, transfer of activities, restated accounts, or a one-off legacy — not necessarily a real change in operating scale. See the methodology for context.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2025 | £12,593,084 | £8,215,420 | £6,778,767 | £4,440,994 | £71,064 | 29 / 365 |
| 2024 | £304,208 | £347,085 | 0 / 0 | |||
| 2023 | £62,125 | £0 | 0 / 0 | |||
| 2022 | £85,714 | £83,433 | 0 / 0 | |||
| 2021 | £41,801 | £0 | 0 / 0 |
Staff column shows: Employees / Volunteers
Frequently asked questions about Choose Love
What does Choose Love do?
In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement.
How much income did Choose Love report in 2025?
Choose Love reported total income of £12.59m and reported expenditure of £8.22m for the financial year ending 2025, based on the most recent annual return filed with the Charity Commission.
How efficient is Choose Love?
Choose Love has a program ratio of 53.8%, meaning that share of its income goes directly to charitable activities. This is higher than 8% of UK Beneficiary group charities with income over £10M (sample of 685 charities). See our methodology for how this is calculated.
When was Choose Love registered as a charity?
Choose Love was registered with the Charity Commission for England and Wales on 12 April 2018 as charity number 1177927. It has been registered for 8 years.
Who runs Choose Love?
Choose Love is governed by a board of 10 trustees. The chair of trustees is Geoffrey Cordell. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does Choose Love operate?
Choose Love operates across 28 areas, including Austria, Belgium, Bosnia And Herzegovina and 25 others. The full list is shown on its profile.
Is Choose Love a registered charity?
Yes — Choose Love is a registered charity in England and Wales, charity number 1177927.
Details
Suite 404
372 Old Street
London
EC1V 9LT
Registry Information
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Major UK charities in the same primary sector, drawn from the curated priority cohort.
Trustees
Also governs 1 other charity
Also governs 2 other charities
Also governs 1 other charity
Sectors & Classifications
Also Known As
- Help Refugees
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated