Magenta Living
Notable UK charityAlso known as: Wirral Partnership Homes Limited, Wirral Partnership Homes, Wph
To provide social housing to those who are unable to meet their own housing costs in the open market.
Activities & Mission
To provide social housing to those who are unable to meet their own housing costs in the open market.
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Local Authority
Financial Information
Financial Efficiency
Higher than 44% of UK Housing charities with income over £10M (sample: 312). How is this calculated?
Higher than 45% of UK Housing charities with income over £10M. How is this calculated?
Lower overhead than 81% of UK Housing charities with income over £10M. (Lower overhead is generally read as more efficient.) How is this calculated?
Latest Financial Breakdown
Income Sources
Expenditure Categories
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2025.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2025 | £82,657,000 | £74,503,000 | £73,522,000 | £154,945,000 | £154,945,000 | 583 / 0 |
| 2024 | £77,224,000 | £72,285,000 | £70,860,000 | £151,573,000 | £151,573,000 | 587 / 0 |
| 2023 | £69,604,000 | £70,516,000 | £69,940,000 | £149,052,000 | £149,052,000 | 560 / 0 |
| 2022 | £73,900,000 | £63,367,000 | £62,876,000 | £115,903,000 | £115,903,000 | 565 / 0 |
| 2021 | £69,589,000 | £59,589,000 | £59,039,000 | £111,971,000 | £111,971,000 | 543 / 0 |
Staff column shows: Employees / Volunteers
Frequently asked questions about Magenta Living
What does Magenta Living do?
To provide social housing to those who are unable to meet their own housing costs in the open market.
How much income did Magenta Living report in 2025?
Magenta Living reported total income of £82.66m and reported expenditure of £74.50m for the financial year ending 2025, based on the most recent annual return filed with the Charity Commission.
How efficient is Magenta Living?
Magenta Living has a program ratio of 88.9%, meaning that share of its income goes directly to charitable activities. This is higher than 44% of UK Housing charities with income over £10M (sample of 312 charities). See our methodology for how this is calculated.
When was Magenta Living registered as a charity?
Magenta Living was registered with the Charity Commission for England and Wales on 24 November 2004 as charity number 1106969. It has been registered for 22 years.
Who runs Magenta Living?
Magenta Living is governed by a board of 11 trustees. The chair of trustees is Gerard Lucas. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does Magenta Living operate?
Magenta Living operates across 2 areas: Cheshire West & Chester and Wirral.
Is Magenta Living a registered charity?
Yes — Magenta Living is a registered charity in England and Wales, charity number 1106969.
Details
Partnership Building
Hamilton Street
Birkenhead
CH41 5AA
Registry Information
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Major UK charities in the same primary sector, drawn from the curated priority cohort.
Trustees
Also governs 1 other charity
Sectors & Classifications
Also Known As
- Wirral Partnership Homes Limited
- Magenta Living
- Wirral Partnership Homes
- Wph
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated