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Magic Breakfast

Magic Breakfast's aim is to alleviate child hunger and poverty as a barrier to education through the provision of healthy breakfasts to children across England and Scotland. This is being achieved through three key activities: food aid, building capacity in school communities to reach every child at risk of hunger and making the case for change to ensure permanent funding for school breakfasts.

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Activities & Mission

Magic Breakfast's aim is to alleviate child hunger and poverty as a barrier to education through the provision of healthy breakfasts to children across England and Scotland. This is being achieved through three key activities: food aid, building capacity in school communities to reach every child at risk of hunger and making the case for change to ensure permanent funding for school breakfasts.

Areas of Operation

Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.

Country

Region

Financial Information

Latest Income
£10,392,463
Latest Expenditure
£11,400,579

Financial Efficiency

Program Ratio 91.5%
% of income going directly to charitable activities

Higher than 41% of UK Beneficiary group charities with income over £10M (sample: 685). How is this calculated?

Overall Efficiency 83.4%
% of expenditure going to programs (vs overhead)

Higher than 19% of UK Beneficiary group charities with income over £10M. How is this calculated?

Administrative Ratio 18.0%
Overhead (fundraising + governance) as % of total expenditure

Lower overhead than 16% of UK Beneficiary group charities with income over £10M. (Lower overhead is generally read as more efficient.) How is this calculated?

Latest Financial Breakdown

Income Sources

Donations & Legacies £9,191,498
Charitable Activities £739,007
Other Trading £426,093
Investments £35,865
Other Income £0

Expenditure Categories

Charitable Expenditure £9,513,091
Raising Funds £1,887,488
Governance £167,493
Grants to Institutions £66,487
Other Expenditure £0

Financial Trend

Annual Returns

As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2025.

Financial YearIncomeExpenditureCharitable SpendingNet AssetsReservesStaff
2025
£10,392,463
£11,400,579£9,513,091£5,759,298£5,379,732107 / 386
2024
£10,329,745
£9,074,516£7,504,860£6,683,219£6,145,29894 / 380
2023
£10,506,654
£7,667,958£6,397,432£5,427,990£5,102,86485 / 175
2022
£6,384,984
£8,939,204£7,912,953£2,589,295£1,825,54677 / 0
2021
£9,011,871
£8,316,044£7,210,759£4,036,529£3,688,14464 / 0

Staff column shows: Employees / Volunteers

Frequently asked questions about Magic Breakfast

What does Magic Breakfast do?

Magic Breakfast's aim is to alleviate child hunger and poverty as a barrier to education through the provision of healthy breakfasts to children across England and Scotland. This is being achieved through three key activities: food aid, building capacity in school communities to reach every child at risk of hunger and making the case for change to ensure permanent funding for school breakfasts.

How much income did Magic Breakfast report in 2025?

Magic Breakfast reported total income of £10.39m and reported expenditure of £11.40m for the financial year ending 2025, based on the most recent annual return filed with the Charity Commission.

How efficient is Magic Breakfast?

Magic Breakfast has a program ratio of 91.5%, meaning that share of its income goes directly to charitable activities. This is higher than 41% of UK Beneficiary group charities with income over £10M (sample of 685 charities). See our methodology for how this is calculated.

When was Magic Breakfast registered as a charity?

Magic Breakfast was registered with the Charity Commission for England and Wales on 5 March 2004 as charity number 1102510. It has been registered for 22 years.

Who runs Magic Breakfast?

Magic Breakfast is governed by a board of 12 trustees. The chair of trustees is Aniela Shuckburgh. Trustees are legally responsible for the charity's governance and are listed in full on its profile.

Where does Magic Breakfast operate?

Magic Breakfast operates across 2 areas: Scotland and England.

Is Magic Breakfast a registered charity?

Yes — Magic Breakfast is a registered charity in England and Wales, charity number 1102510.

Details

Address
Magic Breakfast
42-46 Princelet Street
LONDON
E1 5LP
Registration Date
5 March 2004
Status
Registered

Registry Information

Organisation Number
4006036
Charity Number
1102510

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Trustees

Aniela Shuckburgh Chair
Also governs 2 other charities
Andrienne d'Arenberg
Also governs 1 other charity
Cllr Alison Inglis-Jones
Also governs 2 other charities
Dominic Hawkins
Emma Jane West
Jonathan Boateng
Julie Harkness
Julie-Anne Jamieson
Phil Davies
Richard Lackmann
Varsha Venugopal
Zipporah Kissi

Data & trust

Register data refreshed
14 May 2026
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