Rooted Finance Limited
Also known as: Fair Money Advice, FMAUK Limited, Money Matters Project (fair Money Advice Used to Be Part of East End Fair Finance Ltd (an Ips) and This Was the Name of the Division), Fma (acronym), Rooted Money Advice
Prevention and relief of poverty through the provision of impartial debt advice to members of the public Advancement of the education of the public in the subject of debt and personal financial management Assistance and support of the development and use of financial products to provide relief to those in need by reason of financial hardship, social exclusion and other disadvantages.
Activities & Mission
Prevention and relief of poverty through the provision of impartial debt advice to members of the public Advancement of the education of the public in the subject of debt and personal financial management Assistance and support of the development and use of financial products to provide relief to those in need by reason of financial hardship, social exclusion and other disadvantages.
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Local Authority
Region
Financial Information
Financial Efficiency
Higher than 52% of UK Charitable activities charities with income £100K to £1M (sample: 1431). How is this calculated?
Higher than 100% of UK Charitable activities charities with income £100K to £1M. How is this calculated?
Lower overhead than 83% of UK Charitable activities charities with income £100K to £1M. (Lower overhead is generally read as more efficient.) How is this calculated?
Latest Financial Breakdown
Income Sources
Expenditure Categories
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2025.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2025 | £468,000 | £482,000 | 0 / 5 | |||
| 2024 | £655,000 | £591,000 | £591,000 | £417,464 | £411,501 | 8 / 8 |
| 2023 | £499,757 | £405,705 | 0 / 5 | |||
| 2022 | £517,819 | £469,471 | £468,247 | £252,960 | £252,960 | 11 / 4 |
| 2021 | £373,000 | £323,000 | 0 / 3 |
Staff column shows: Employees / Volunteers
Frequently asked questions about Rooted Finance Limited
What does Rooted Finance Limited do?
Prevention and relief of poverty through the provision of impartial debt advice to members of the public Advancement of the education of the public in the subject of debt and personal financial management Assistance and support of the development and use of financial products to provide relief to those in need by reason of financial hardship, social exclusion and other disadvantages.
How much income did Rooted Finance Limited report in 2025?
Rooted Finance Limited reported total income of £468k and reported expenditure of £482k for the financial year ending 2025, based on the most recent annual return filed with the Charity Commission.
How efficient is Rooted Finance Limited?
Rooted Finance Limited has a program ratio of 90.2%, meaning that share of its income goes directly to charitable activities. This is higher than 52% of UK Charitable activities charities with income £100K to £1M (sample of 1431 charities). See our methodology for how this is calculated.
When was Rooted Finance Limited registered as a charity?
Rooted Finance Limited was registered with the Charity Commission for England and Wales on 11 October 2010 as charity number 1138351. It has been registered for 16 years.
Who runs Rooted Finance Limited?
Rooted Finance Limited is governed by a board of 6 trustees. The chair of trustees is Erik James Porter. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does Rooted Finance Limited operate?
Rooted Finance Limited operates across 3 areas: Central Bedfordshire, Luton and London.
Is Rooted Finance Limited a registered charity?
Yes — Rooted Finance Limited is a registered charity in England and Wales, charity number 1138351.
Details
244-254 Cambridge Heath Road
London
E2 9DA
Registry Information
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Trustees
Sectors & Classifications
Also Known As
- Fair Money Advice
- FMAUK Limited
- Fair Money Advice
- Money Matters Project (fair Money Advice Used to Be Part of East End Fair Finance Ltd (an Ips) and This Was the Name of the Division), Fma (acronym)
- Rooted Money Advice
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated