Variety The Children's Charity
Also known as: The Heart of Variety Limited, The Variety Club Children's Charity, The Variety Club Children's Charity Limited, Variety Club
(1) promote and provide for the care and upbringing of sick, disabled and disadvantaged children within the UK(2) advancement of education and the relief of financial need of children within the UK(3) provision of facilities for recreation and leisure time occupation for children in the interests of their social welfare with the object of improving the conditions of life for such children
Activities & Mission
(1) promote and provide for the care and upbringing of sick, disabled and disadvantaged children within the UK(2) advancement of education and the relief of financial need of children within the UK(3) provision of facilities for recreation and leisure time occupation for children in the interests of their social welfare with the object of improving the conditions of life for such children
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Country
Region
Financial Information
Financial Efficiency
Higher than 19% of UK Beneficiary group charities with income £1M to £10M (sample: 3130). How is this calculated?
Higher than 12% of UK Beneficiary group charities with income £1M to £10M. How is this calculated?
Lower overhead than 10% of UK Beneficiary group charities with income £1M to £10M. (Lower overhead is generally read as more efficient.) How is this calculated?
Latest Financial Breakdown
Income Sources
Expenditure Categories
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2024.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2024 | £6,642,590 | £6,466,211 | £4,819,892 | £4,008,701 | £1,052,423 | 20 / 100 |
| 2023 | £5,546,756 | £5,898,442 | £3,972,362 | £3,832,322 | £689,667 | 20 / 160 |
| 2022 | £5,377,560 | £4,903,699 | £3,013,659 | £4,184,008 | £1,351,869 | 18 / 300 |
| 2021 | £3,687,815 | £3,659,424 | £2,192,867 | £3,790,147 | £825,000 | 22 / 300 |
| 2020 | £3,667,806 | £3,823,644 | £2,338,192 | £3,696,756 | £672,976 | 34 / 200 |
Staff column shows: Employees / Volunteers
Frequently asked questions about Variety The Children's Charity
What does Variety The Children's Charity do?
(1) promote and provide for the care and upbringing of sick, disabled and disadvantaged children within the UK(2) advancement of education and the relief of financial need of children within the UK(3) provision of facilities for recreation and leisure time occupation for children in the interests of their social welfare with the object of improving the conditions of life for such children
How much income did Variety The Children's Charity report in 2024?
Variety The Children's Charity reported total income of £6.64m and reported expenditure of £6.47m for the financial year ending 2024, based on the most recent annual return filed with the Charity Commission.
How efficient is Variety The Children's Charity?
Variety The Children's Charity has a program ratio of 72.6%, meaning that share of its income goes directly to charitable activities. This is higher than 19% of UK Beneficiary group charities with income £1M to £10M (sample of 3130 charities). See our methodology for how this is calculated.
When was Variety The Children's Charity registered as a charity?
Variety The Children's Charity was registered with the Charity Commission for England and Wales on 19 July 1962 as charity number 209259. It has been registered for 64 years.
Who runs Variety The Children's Charity?
Variety The Children's Charity is governed by a board of 10 trustees. The chair of trustees is Andrew Carnie. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does Variety The Children's Charity operate?
Variety The Children's Charity operates across 3 areas: Northern Ireland, Scotland and England And Wales.
Is Variety The Children's Charity a registered charity?
Yes — Variety The Children's Charity is a registered charity in England and Wales, charity number 209259.
Details
THE CHILDREN'S CHARITY
VARIETY HOUSE
93 BAYHAM STREET
LONDON
Registry Information
Is this your charity?
Add your logo, photos and tell the story behind the numbers in your own words. Free for our first 50 launch partners.
Claim this listing Learn more about premium profilesOther notable Beneficiary group charities
Major UK charities in the same primary sector, drawn from the curated priority cohort.
Trustees
Also governs 1 other charity
Sectors & Classifications
Also Known As
- The Heart of Variety Limited
- The Variety Club Children's Charity
- The Variety Club Children's Charity Limited
- Variety Club
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated