Viva!
Also known as: The Vegetarian and Vegan Foundation, Vegetarians International Voice for Animals, Viva, Vvf
Viva! is a vegan charity campaigning to save animals. We reveal how farmed animals are treated and have placed many major investigations in the media. Viva! also educates and campaigns on the impact of diet on wildlife, the planet and our health. We present talks, cookery demos and produce a lovely array of helpful materials. We run the Vegan Recipe Club, 7 and 30 Day Vegan and My Vegan Town.
Activities & Mission
Viva! is a vegan charity campaigning to save animals. We reveal how farmed animals are treated and have placed many major investigations in the media. Viva! also educates and campaigns on the impact of diet on wildlife, the planet and our health. We present talks, cookery demos and produce a lovely array of helpful materials. We run the Vegan Recipe Club, 7 and 30 Day Vegan and My Vegan Town.
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Country
Region
Financial Information
Financial Efficiency
Higher than 69% of UK Charitable activities charities with income £1M to £10M (sample: 1335). How is this calculated?
Higher than 38% of UK Charitable activities charities with income £1M to £10M. How is this calculated?
Lower overhead than 33% of UK Charitable activities charities with income £1M to £10M. (Lower overhead is generally read as more efficient.) How is this calculated?
Latest Financial Breakdown
Income Sources
Expenditure Categories
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2025.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2025 | £1,806,137 | £1,914,159 | £1,799,080 | £2,480,851 | £1,741,200 | 27 / 0 |
| 2024 | £2,507,001 | £1,827,540 | £1,721,154 | £2,594,640 | £2,254,046 | 29 / 0 |
| 2023 | £2,152,364 | £1,550,502 | £1,449,945 | £1,916,169 | £1,911,647 | 26 / 5 |
| 2022 | £1,202,019 | £1,485,999 | £1,370,220 | £1,328,317 | £1,294,650 | 22 / 5 |
| 2021 | £1,573,229 | £1,155,057 | £1,019,977 | £1,574,781 | £1,574,781 | 23 / 5 |
Staff column shows: Employees / Volunteers
Frequently asked questions about Viva!
What does Viva! do?
Viva! is a vegan charity campaigning to save animals. We reveal how farmed animals are treated and have placed many major investigations in the media. Viva! also educates and campaigns on the impact of diet on wildlife, the planet and our health. We present talks, cookery demos and produce a lovely array of helpful materials. We run the Vegan Recipe Club, 7 and 30 Day Vegan and My Vegan Town.
How much income did Viva! report in 2025?
Viva! reported total income of £1.81m and reported expenditure of £1.91m for the financial year ending 2025, based on the most recent annual return filed with the Charity Commission.
How efficient is Viva!?
Viva! has a program ratio of 99.6%, meaning that share of its income goes directly to charitable activities. This is higher than 69% of UK Charitable activities charities with income £1M to £10M (sample of 1335 charities). See our methodology for how this is calculated.
When was Viva! registered as a charity?
Viva! was registered with the Charity Commission for England and Wales on 13 May 1994 as charity number 1037486. It has been registered for 32 years.
Who runs Viva!?
Viva! is governed by a board of 4 trustees. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does Viva! operate?
Viva! operates across 3 areas: Northern Ireland, Scotland and England And Wales.
Is Viva! a registered charity?
Yes — Viva! is a registered charity in England and Wales, charity number 1037486.
Details
8 York Court
Wilder Street
BRISTOL
BS2 8QH
Registry Information
Is this your charity?
Add your logo, photos and tell the story behind the numbers in your own words. Free for our first 50 launch partners.
Claim this listing Learn more about premium profilesOther notable Charitable activities charities
Major UK charities in the same primary sector, drawn from the curated priority cohort.
Trustees
Sectors & Classifications
Also Known As
- The Vegetarian and Vegan Foundation
- Vegetarians International Voice for Animals
- Viva
- Vvf
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated