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history of advertising trust

The charity supports children and young people, people with disabilities, people of a particular ethnic or racial origin, and the general public. History Of Advertising Trust is a registered charity whose purpose is education and training. It delivers its work by providing services. The charity is based in Raveningham and operates in Norfolk.


This page summarises publicly available information about the charity, including its activities, beneficiaries, and registration details, based on official records.

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Activities & Mission

The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978. It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.

Fundraising

See where History Of Advertising Trust is active and find local fundraising opportunities.

Local Authority

Financial Information

Latest Income
£352,161
Latest Expenditure
£341,490

Financial Efficiency

Overall Efficiency 97.0%
% of expenditure going to programs (vs overhead)
Expenditure Ratio 97.0%
Expenditure as % of income

Financial Trend

Annual Returns

Financial YearIncomeExpenditureCharitable SpendingNet AssetsReservesStaff
2024£352,161£341,4900 / 3
2023£320,231£316,4070 / 2
2022£311,333£349,7260 / 3
2021£345,123£325,5580 / 4
2020£303,966£289,4150 / 4

Staff column shows: Employees / Volunteers