History Of Advertising Trust
Also known as: Hat, Hat Archive
The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978. It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.
Activities & Mission
The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978. It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.
Areas of Operation
Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.
Local Authority
Financial Information
Financial Efficiency
Financial Trend
Annual Returns
As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2024.
| Financial Year | Income | Expenditure | Charitable Spending | Net Assets | Reserves | Staff |
|---|---|---|---|---|---|---|
| 2024 | £352,161 | £341,490 | 0 / 3 | |||
| 2023 | £320,231 | £316,407 | 0 / 2 | |||
| 2022 | £311,333 | £349,726 | 0 / 3 | |||
| 2021 | £345,123 | £325,558 | 0 / 4 | |||
| 2020 | £303,966 | £289,415 | 0 / 4 |
Staff column shows: Employees / Volunteers
Frequently asked questions about History Of Advertising Trust
What does History Of Advertising Trust do?
The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978. It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.
How much income did History Of Advertising Trust report in 2024?
History Of Advertising Trust reported total income of £352k and reported expenditure of £341k for the financial year ending 2024, based on the most recent annual return filed with the Charity Commission.
When was History Of Advertising Trust registered as a charity?
History Of Advertising Trust was registered with the Charity Commission for England and Wales on 17 July 1978 as charity number 276194. It has been registered for 48 years.
Who runs History Of Advertising Trust?
History Of Advertising Trust is governed by a board of 12 trustees. Trustees are legally responsible for the charity's governance and are listed in full on its profile.
Where does History Of Advertising Trust operate?
History Of Advertising Trust operates in Norfolk, as recorded in its Charity Commission filing.
Is History Of Advertising Trust a registered charity?
Yes — History Of Advertising Trust is a registered charity in England and Wales, charity number 276194.
Details
Unit 12
The Raveningham Centre
Beccles Road
Raveningham
NORWICH
Registry Information
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Trustees
Also governs 1 other charity
Sectors & Classifications
Also Known As
- Hat
- Hat Archive
Data & trust
- Register data refreshed
- 14 May 2026
- Methodology
- How metrics are calculated