The Guide Association

Also known as: Girl Guides Association, The Guide Association of the United Kingdom, Girlguiding, Girlguiding UK

TO PROMOTE THE EDUCATION OF GIRLS AND YOUNG WOMEN TO HELP THEM DEVELOP EMOTIONALLY, MENTALLY, PHYSICALLY AND SPIRITUALLY SO THAT THEY CAN MAKE A POSITIVE CONTRIBUTION TO THEIR COMMUNITY AND THE WIDER WORLD.

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Activities & Mission

Areas of Operation

Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.

Country

Northern Ireland Scotland

Region

England And Wales

Financial Information

Latest Income

£34,217,000

Latest Expenditure

£30,295,000

Financial Efficiency

Program Ratio 68.2%

% of income going directly to charitable activities

Higher than 16% of UK Beneficiary group charities with income over £10M (sample: 685). How is this calculated?

Overall Efficiency 77.0%

% of expenditure going to programs (vs overhead)

Higher than 15% of UK Beneficiary group charities with income over £10M. How is this calculated?

Administrative Ratio 28.1%

Overhead (fundraising + governance) as % of total expenditure

Lower overhead than 10% of UK Beneficiary group charities with income over £10M. (Lower overhead is generally read as more efficient.) How is this calculated?

Latest Financial Breakdown

Income Sources

Donations & Legacies £303,000

Charitable Activities £11,298,000

Other Trading £7,938,000

Investments £2,265,000

Other Income £12,413,000

Expenditure Categories

Charitable Expenditure £23,320,000

Raising Funds £6,975,000

Governance £1,539,000

Grants to Institutions £468,000

Other Expenditure £0

Financial Trend

Annual Returns

As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2024.

Financial Year	Income	Expenditure	Charitable Spending	Net Assets	Reserves	Staff
2024	£34,217,000	£30,295,000	£23,320,000	£50,447,000	£11,414,000	273 / 80000
2023	£30,232,000	£30,655,000	£24,854,000	£46,683,000	£10,667,000	361 / 80000
2022	£25,847,000	£28,585,000	£21,888,000	£46,317,000	£8,514,000	337 / 70000
2021	£24,775,000	£25,192,000	£18,588,000	£52,512,000	£10,461,000	275 / 80000
2020	£19,486,000	£19,679,000	£15,196,000	£51,066,000	£7,200,000	280 / 80000

Staff column shows: Employees / Volunteers

Frequently asked questions about The Guide Association

What does The Guide Association do?

How much income did The Guide Association report in 2024?

The Guide Association reported total income of £34.22m and reported expenditure of £30.30m for the financial year ending 2024, based on the most recent annual return filed with the Charity Commission.

How efficient is The Guide Association?

The Guide Association has a program ratio of 68.2%, meaning that share of its income goes directly to charitable activities. This is higher than 16% of UK Beneficiary group charities with income over £10M (sample of 685 charities). See our methodology for how this is calculated.

When was The Guide Association registered as a charity?

The Guide Association was registered with the Charity Commission for England and Wales on 1 January 1961 as charity number 306016. It has been registered for 65 years.

Who runs The Guide Association?

The Guide Association is governed by a board of 14 trustees. The chair of trustees is Denise Wilson. Trustees are legally responsible for the charity's governance and are listed in full on its profile.

Where does The Guide Association operate?

The Guide Association operates across 3 areas: Northern Ireland, Scotland and England And Wales.

Is The Guide Association a registered charity?

Yes — The Guide Association is a registered charity in England and Wales, charity number 306016.