The Guide Association - Midlands

Also known as: Guide Association - Midlands, Midland Region of Girl Guides Association, Girlguiding Midlands

Girlguiding Midlands enables girls and young women to develop their potential and to make a difference in the world.

Activities & Mission

Girlguiding Midlands enables girls and young women to develop their potential and to make a difference in the world.

Areas of Operation

Where this charity is registered to operate, as self-declared to the Charity Commission. These are regulatory classifications, not a list of active programmes, and don't necessarily indicate fundraising activity in each location.

Local Authority

Leicestershire

Financial Information

Latest Income

£770,464

Latest Expenditure

£630,536

Financial Efficiency

Program Ratio 81.8%

% of income going directly to charitable activities

Higher than 37% of UK Beneficiary group charities with income £100K to £1M (sample: 3459). How is this calculated?

Overall Efficiency 100.0%

% of expenditure going to programs (vs overhead)

Higher than 100% of UK Beneficiary group charities with income £100K to £1M. How is this calculated?

Administrative Ratio 4.0%

Overhead (fundraising + governance) as % of total expenditure

Lower overhead than 36% of UK Beneficiary group charities with income £100K to £1M. (Lower overhead is generally read as more efficient.) How is this calculated?

Latest Financial Breakdown

Income Sources

Donations & Legacies £230,123

Charitable Activities £510,746

Other Trading £0

Investments £29,595

Other Income £0

Expenditure Categories

Charitable Expenditure £630,536

Raising Funds £0

Governance £24,976

Grants to Institutions £0

Other Expenditure £0

Financial Trend

Annual Returns

As filed with the Charity Commission for England and Wales. Most recent filing covers the financial year ending 2024.

One or more years show a significant change in income (over ±100%) compared with the prior year. This usually reflects a merger, transfer of activities, restated accounts, or a one-off legacy — not necessarily a real change in operating scale. See the methodology for context.

Financial Year	Income	Expenditure	Charitable Spending	Net Assets	Reserves	Staff
2024	£770,464	£630,536	£630,536	£1,471,724	£294,693	6 / 10000
2023	£870,854	£851,032	£851,032	£1,283,160	£160,854	7 / 10000
2022	£384,589	£478,604				0 / 10075
2021	£340,133	£293,930				0 / 10574
2020	£756,210	£593,801	£593,801	£1,285,392	£540,667	4 / 10551

Staff column shows: Employees / Volunteers

Frequently asked questions about The Guide Association - Midlands

What does The Guide Association - Midlands do?

Girlguiding Midlands enables girls and young women to develop their potential and to make a difference in the world.

How much income did The Guide Association - Midlands report in 2024?

The Guide Association - Midlands reported total income of £770k and reported expenditure of £631k for the financial year ending 2024, based on the most recent annual return filed with the Charity Commission.

How efficient is The Guide Association - Midlands?

The Guide Association - Midlands has a program ratio of 81.8%, meaning that share of its income goes directly to charitable activities. This is higher than 37% of UK Beneficiary group charities with income £100K to £1M (sample of 3459 charities). See our methodology for how this is calculated.

When was The Guide Association - Midlands registered as a charity?

The Guide Association - Midlands was registered with the Charity Commission for England and Wales on 13 December 1971 as charity number 521781. It has been registered for 55 years.

Who runs The Guide Association - Midlands?

The Guide Association - Midlands is governed by a board of 12 trustees. The chair of trustees is Kirstie Teresa Pogson. Trustees are legally responsible for the charity's governance and are listed in full on its profile.

Where does The Guide Association - Midlands operate?

The Guide Association - Midlands operates in Leicestershire, as recorded in its Charity Commission filing.

Is The Guide Association - Midlands a registered charity?

Yes — The Guide Association - Midlands is a registered charity in England and Wales, charity number 521781.