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the toy appeal

The charity supports children and young people, people with disabilities, and the general public. The Toy Appeal is a registered charity whose purpose is general charitable purposes. It delivers its work by carrying out other charitable activities. The charity is based in Crewe and operates in Salford City, Cheshire East, and various other locations.


This page summarises publicly available information about the charity, including its activities, beneficiaries, and registration details, based on official records.

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Activities & Mission

We accept financial donations via our just giving website. We buy all the presents via Toy Wholesalers. We raise awareness via social media & our web site. We work with social workers, drop in centres and schools to identify children in need of our help. All year we create Christmas sacks & and distribute the toy sacks in December, in time for Christmas.

Fundraising

See where The Toy Appeal is active and find local fundraising opportunities.

Financial Information

Latest Income
£311,580
Latest Expenditure
£152,696

Financial Efficiency

Overall Efficiency 49.0%
% of expenditure going to programs (vs overhead)
Expenditure Ratio 49.0%
Expenditure as % of income

Financial Trend

Annual Returns

Financial YearIncomeExpenditureCharitable SpendingNet AssetsReservesStaff
2024£311,580£152,6960 / 100
2023£258,433£335,8810 / 150
2022£262,544£166,6720 / 250
2021£166,395£145,1740 / 100
2020£184,861£68,9220 / 20

Staff column shows: Employees / Volunteers